Roots was born out of our quest to find an iced dessert, snack and best friend on the market that checked all the boxes. It was unfindable because up until now — it didn’t exist. So we made it.
WE LOVE PLANTS.
Have you ever met people who drone on (and on) about the multifarious benefits of plant-based diets? That’s us! We are proud to be passionate plant proselytizers who want to see a happier, plant-filled world.
THE SWEETEST TOOTH.
Our crew prides itself on not having one sweet tooth — but huge, happy mouthfuls of them. We’re self-identified foodies who take flavors, taste, texture (and yeah, calories) seriously – just not ourselves.
We love our products and believe they are THE BEST and MOST delicious frozen desserts on the planet. But we really hope you do too (because face it — that’s really what matters!).
REAL PLANET PEOPLE.
We are real planet people here at Roots. We love them all — used to be partial to Pluto until it’s unfortunate downgrade — but earth is the nearest and dearest to us! Super smart science people and earth pros tell us that transitioning to a plant-based diet is a supremely excellent choice for the planet — so color us eco-treat warriors to boot!